Some People See Fabric. I See Possibility.
The Yard Society did not begin with a fabric supplier, a website, or a perfectly written business plan.
It started with a whole lot of fabric I needed to get out of my house.
Seriously. Totes and totes of it.
Fabric collected through years in the handmade world. Different bases, different prints, different seasons of business and more yardage than any reasonable person needs to admit to owning publicly.
The original plan was simple:
Sell the stash. Reclaim the space. Move on.
That is not what happened.
The Stash That Started Everything
I'm Jaimie, the founder of The Yard Society, and I've been part of the handmade world for years.
I started my first handmade business in 2016 with Two Little Pretties, creating hair bows and accessories. In 2018, I purchased Morgan & Mae Co., and over the years I accumulated what can only be described as an unreasonable amount of fabric.
Eventually life changed. Businesses changed. I stepped away from parts of the handmade world.
The fabric stayed.
So when I finally decided it was time to destash it, I started sorting through years of prints and bases.
And something happened that I absolutely should have predicted about myself.
Instead of making me want out of the fabric world, it made me curious about it again.
I started looking at what was available now.
I looked at the prints, the bases, the quality, the buying experience, and the way custom fabric was being sold.
And I kept thinking:
If I were going to do this again, I would do it differently.
That thought became The Yard Society.
Not More Fabric. Better Fabric.
I wasn't interested in getting rid of hundreds of yards of fabric just to replace them with hundreds more yards sitting on shelves.
That defeated the entire point.
The vision became a different model: keep the stash as limited ready-to-ship treasure, but build the future around premium custom-printed fabric produced without the traditional inventory burden.
More choice without needing a warehouse full of every print on every base.
A customer could fall in love with the artwork and then choose the fabric that actually made sense for what they wanted to create.
Cotton Lycra.
Bamboo.
French Terry.
Wovens.
Performance fabrics.
Plush bases.
Specialty fabrics.
The print shouldn't decide the project before the maker ever gets involved.
You should.
And if I was going to put my name behind fabric again, I wanted the product itself to matter.
Not just cute artwork.
Not just another preorder.
I wanted premium bases, useful specifications, thoughtful choices and enough information for makers to understand what they were actually ordering.
Because a gorgeous print on a disappointing base is still disappointing fabric.
Before The Society
The Yard Society may be new, but my relationship with making things isn't.
I started Two Little Pretties in 2016 and purchased Morgan & Mae Co. in 2018.
Those years taught me how much happens between an idea and a finished product.
Those years taught me about the late-night cutting, the launches, the orders covering every available surface, the things customers unexpectedly fall in love with, the things you were absolutely certain would sell that apparently only you loved, and the tiny details nobody else notices but you somehow cannot stop staring at.
And then there were seasons when business had to move over because motherhood, work, family and life needed the front seat.
Creativity got quieter for a while. It never disappeared.
Then Came Joss It Up
Years later, Joss It Up brought me back.
We were creating printed blankets for schools, teams, families and customers who wanted something that felt like theirs.
And I became obsessed with designing again.
I fell back in love with patterns, coordinates, scale, color, school spirit and custom ideas.
Taking the sentence “I kind of want something like…” and turning it into an actual design.
But I kept looking at those prints and seeing everything they could become beyond a blanket.
I saw dresses, hoodies, rompers, quilts, bags, pajamas and entire handmade collections.
I didn't just want to put the artwork onto another finished product.
I wanted to give the artwork to makers and see what they would do with it.
Suddenly the giant stash I had been trying to get rid of and the new prints I couldn't stop creating were pointing toward the same thing.
Apparently I Build Things
Somewhere along the way I also created Toteally Moving Totes.
It has essentially nothing to do with fabric.
But it has everything to do with how my brain works.
I see something being done one way and immediately start wondering whether there's a smarter way to do it.
Toteally asked:
Why are we still moving with disposable cardboard boxes?
The Yard Society started asking:
Why does custom fabric shopping have to work the way it always has?
Why should a small shop have to gamble on huge amounts of inventory?
Why should customers be limited to whichever base happened to be ordered with a print?
Why should finding the right fabric feel like digging through a database?
Why can't someone bring their own artwork?
Why can't someone who doesn't have artwork bring an idea?
And why can't all of it feel a little more magical?
So We Built Worlds
I didn't want thousands of disconnected thumbnails lined up in endless rows.
I wanted places to explore.
So our prints live in Worlds.
Sports can be sweet. Florals can be moody. Western can sparkle. Holidays can get weird. Baby doesn't have to whisper.
And sometimes the coordinate you almost skipped becomes the entire reason you start the project.
You can search when you know exactly what you want, but you can also wander. That's intentional.
We Built Custom World Too
Because sometimes the thing you're looking for doesn't exist yet.
If you already created it, Upload My Design lets you bring finished, print-ready artwork and have it printed on the fabric base you choose.
If the design is still living somewhere between your imagination, seventeen screenshots and a sentence that begins with “Okay, this might sound weird…”, that's what Design It For Me is for.
Those are some of my favorite ideas.
Why It's a Society
This was never supposed to become just another place to buy fabric.
The maker sewing professionally belongs here. So does the person learning, the small business owner, the quilter, the bow maker, the costume maker, and the mom making a birthday outfit at midnight because apparently that's when we make our best life choices.
The person with an entire sewing room belongs here. So does the person Googling which direction the bobbin goes.
And yes, the person who bought three yards because the print made them happy and currently has absolutely no idea what they're going to make with it belongs here too.
There is no application.
Imagination is the qualification for belonging.
Full Circle
There is something wonderfully ridiculous about all of this.
I started because I wanted to get rid of my fabric.
And somehow, sorting through the old yardage reminded me why I loved it in the first place.
The stash became the bridge between where I had been and what I wanted to build next.
So those old yards aren't hidden away. They have a place here too.
They became The Society Stash: limited ready-to-ship pieces from previous chapters, released back into the world to become something new.
And beside them is everything we're building next.
Beside them is everything we're building next: premium bases, new prints, custom artwork, Worlds that keep expanding, and a Society of people who look at a piece of fabric and immediately start imagining what it could become.
Turns out I wasn't really trying to get rid of fabric. I was making room for a different way of doing it.
Some people see fabric.
You saw possibility.
And that probably means you're already one of us.
Welcome to The Yard Society.
With love and a whole lot of fabric,
Jaimie
Founder · The Yard Society